Saturday, July 24, 2010

12 Years of Business Lessons in 12 Minutes (OK more like 5 mins)

12 Years of Business Lessons in 12 Minutes (OK more like 5 mins)

Once an entrepreneur, always an entrepreneur.

Once a marketer, always a marketer.

Looking back, in not only my own life but in the lives of almost every other entrepreneur I am privileged to meet, there is a common thread that connects us all – and you know what that is? Its the reoccurring story of how they where “that kid” that always had a knack for how people work and how to get the resources they needed for the projects they were determined to complete – often with the dismay of hard-working parents that firmly believed they should sit down, sit still, and do there math homework assignment.

If your grinning in remembrance of how “you showed them”

than please accept my virtual high-five and bright grin back.

Here are 2 classic ways “we showed ‘em” Back to memory lane – eh.

1. Approximate age em 3-6 years old. You figured today is a holiday and its hot, really hot. What do my friends and I always want when its hot? – I know an icey cool drink. AH HA, smart mini-entrepreneur munchkin to the rescue. You round up the other neighborhood kids during the smothering 4th of July parade, shack up a 10 cent per cup lemonade stand with a crooked sign and watered down pixie drinks from the 4 hour old ice cubes that melted. Biz Stats — 500 visitors, 350 no’s 150 yeses = $15 richer.

2. Approximate age em 7-12 years old. You figured out that Mr. Thomson is occupied 10+ hours a day soooo he doesn’t have time and he is a frugal saver (tight wad that uses his coffee filters twice) soooo he doesn’t like to spend a lot of money. AH HA, smart mini-entrepreneur kid to the rescue, a few supplies wrangled up, walking your stubby legs up to 20 different homes on 5 Cul-de-sacs with the same pitch  “hi ah ma’am/sir I got some paint brushes and paint and I can fix up your door for just $20 in 15 minutes, whadda ya say?” Biz Stats — 20 houses, 15 no’s, 5 yeses = $100 richer.

For me…

My entrepreneurial journey began at the age of 11 creating the flyer “jobs, jobs, jobs” What was your story (tell me in the comments below)

The 12 Lessons you’ve been waiting for…. drum roll, please

  • Your first business most likely won’t be the one that you “hit it big with” – try business shot number 3rd,4th,5th or even 10th
  • You can be a “successful” business person before you personally have a check written to your name for your first 20K month
  • Relationships * TRUMP * tricks and tools any day
  • There ain’t no – Automated – money system that you pay for and money comes popping out. But, there is a thing called effort = results aka do the work
  • You don’t give yourself enough credit – your your biggest critic
  • Ugly, tacky, messy, and “unprofessional” direct response marketing kicks pretty, shiny, and perfectly designed marketings ass all day long
  • You are NOT your customer… and yet you ARE your customer
  • Better to admit your “I suck at” points than to pretend you know it all
  • Never let “bad” grades, low test scores and lack of Bachelors diploma keep you from your deserved wealth and big dreams
  • Your Story sells yet don’t BE your story
  • The whole over-promising strategy to get more customers and sales ONLY works in the short term, and sabotages you in the long term
  • There is no easy way, your not going to find a one-quick fix magic pill, (and honestly would you really want something that easy – we grow the most when we are OUT of our comfort zone aka when we are challenged as hell)

Aloha all. I love and respect all my fellow entrepreneurs!

This article kicks ass...

Posted via email from Brian Gibbons REISkills.com's posterous

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